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Thursday, August 23, 2007

Discover the Power of Color for Vending Machines

What you see is what you believe. Human beings have a very powerful sense of color, with different colors having different impact on them. However, vending machine manufacturers as well as operators hardly give importance to this factor. Your vending machine should be of such a color that entices the customers to use it.

It is important for you to choose an attractive colored vending machine which is best suited according to the machine’s location, customers and products.

The Basics of Color
Diverse colors evoke different kinds of feelings in different people. While blues and pinks are soothing colors, red and green are colors which invoke impulse buying by provoking instant interest in viewers.

Match the Ambience
Business owners would prefer to keep vending machines which match and complement the ambience of their location. The best color of a vending machine would be the one which improves, rather than clashing, with the décor of offices, restaurants or other locations.

Customization Counts
Planet Antares vending machines offer a wide range of colors for the coin acceptor, stand, lids, etc. This can help you to customize the look of your vending machine and build an effective brand image.

Seek Attention
Use color to attract the customer’s attention by emphasizing objects or setting the accent according to various moods which you want to stir up in the customer’s mind.

Choose a color for your vending machine that coordinates well with the environment where the machine is located. Planet Antares vending machines provide a unique option for machine body as well as accessories color. This will enable you to induce the required response from customers, complement the background of the place where the machine is located and increase the level of sales, in the process.

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