Planet Antares Resources | Planet Antares | Planet Antares Vending

Friday, March 6, 2009

Branding Of Your Vending Machine Business

When you are running a vending business, it is your decision to stock it with whatever the customer wants in your vending machines.

For example, some people prefer Coke while others like Pepsi. In this case, you would just need to store both brands. Along with the varying vending accounts, customer preferences will also differ. The more people in a vending location, the more will be the diversity in their tastes. Everyone will not like the same products.

According to a national survey, personal preferences for cold drinks are classified as follows:
Coke – 38.6%
Pepsi – 27.4%
Others – 34%.

Do not make the mistake of offering a single product in your Planet Antares vending machine or you will end up excluding the customers in other segments. By keeping a variety of soft drinks in your Planet Antares vending machine, you will ensure customer satisfaction. That will lead to repeat business for you.

Make sure that you choose a contractor that offers high quality, fresh merchandise. All products must be removed from your vending machine one the date of expiry of freshness. This will be important for health reasons. Consumers would not like to get expired items. So, you must ensure that only fresh products are filled in vending machines.

Always go for branded products in your vending machines because they are the ones that are popular and easily recognizable. These products are usually advertised on national media, so you will not need to advertise them.

When you keep branded products, customers will purchase them. When you go for unbranded or local items, you will have to promote them by giving out free samples or just hope that the product sells. This makes it advisable to vend branded products.

It is a must to provide a variety of items in your vending machines to keep your vending customers happy. Vend only branded products from your Planet Antares vending machine so that they are easy to recognize and result in quick sales.

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