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Monday, May 18, 2009

Tips On Product Flexibility And Brand Image For Planet Antares Machines

As a business owner of Planet Antares vending machines, you can fill in products of any brand in your machines. This is because, it could be possible that a large chunk of people may prefer Coke while others may prefer Pepsi or other drinks, so you can fill in your vending machine with the brands you think are in demand in your area. Depending on number of people in a particular area the diversity of brands in demand will be more. Not everyone will like the same product.

According to a national survey, personal preferences for cold drinks are classified as follows:
• Coke – 38.6%
• Pepsi – 27.4%,
• Others – 34%.
This means if you have just Coke in your vending machines, you will loose out 61.4 % of your potential customers. Variety of soft drinks offered through a vending machine can satisfy the customers, which in terms means repeat business and higher profits.

Another thing to be sure of, is to maintain the quality of products being offered. You have to be very sure that the products you offer are of high quality and are fresh. Be sure to remove the products from your vending machine one day prior to date of expiry. A slight mistake would hamper your business’s image and can even result in complaints and loss of business.

Keeping branded products in your Planet Antares vending machine is always a good idea. Branded products are the ones that are more popular and are easily recognizable. Branded product companies have their own marketing campaigns which run nationwide, so you won’t be required to market them on your own. You just need to place them in your vending machine and people will buy it. On the other hand if you keep non-branded products, you may need to market them at your own cost. So it’s always advisable to have branded products in your vending machine.

Healthy products are also a new line that is in now days. If you keep your vending machine stuffed with healthy products like zero fat drinks, it is very much possible that you get customer who have liking for the same. This would not only make you stand out of crowd but also will let you test newer brands in your location. Moreover It is always good to do something different than your competitor.

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