Planet Antares Resources | Planet Antares | Planet Antares Vending

Monday, February 4, 2008

Analyzing Vending Brand Preferences

Installation of a simple wireless data transmission system can take care of a lot of problems that are faced by vending machine operators. If all your vending machines are equipped with an automatic transmitting device, you would be able to know about the machine’s operations and performance in real time.

This means that dynamic scheduling can be a reality in a cost effective manner. You will know instantly when a machine is out of order. Even in the absence of real time data transmission, Planet Antares vending operators can get a lot of benefits from the process of recording and reporting brand preference analysis.

If you observe carefully, customer preferences do not change within a short period of time. Thus, the brand preference analysis data obtained from the vending machine will be valuable for a longer period of time. Even if it isn’t transmitted in real time and has to be downloaded from a handheld computer to a host computer when the driver returns, it can be used while making business strategies.

A brand preference analysis saves time for the route drivers also. They won’t have to make two separate trips to the vending machines to check inventory and later pick the order from the truck to stock the equipment. This will helping cutting servicing costs as well.

An alternative to the handheld computer is the remote data transmission system. This can enable you to increase the profitability of your Planet Antares vending business. A brand preference analysis offers data for making a product mix solution and improving machine performance at different locations. More machines can also be serviced by the vending operators and drivers as they will save time and energy spent in repeated trips.

The primary goal of brand preference analysis is to improve sales. Alternatively, it can also be used to help in improving the business profitability. Astute vending operators will evaluate product sales and see which products are selling well and which are not.

If a product is only yielding one or two sales per week in a specific machine, you can either substitute it with another, higher demand product or add another column of the bestseller items.
Apparently, vending business is influenced by customer preferences and needs to conduct brand preference analysis to ensure that business productivity and profitability are enhanced.